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What To Expect With Facebook Updates To Attribution Windows, Across Ads Reporting Surfaces.

Facebook has announced that starting 12th October, Facebook will default all attribution windows to 7-day and phase out the 28-day window option which was the default. Note that this change should have no impact on the delivery or performance of your ads. However, it could and most likely will affect the way your results are reported. Put simply, a lot more can happen in 28 days than 7.  It is likely […]

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Facebook Features.

Facebook is one of the biggest social platforms to date, with a user count of 1.69 billion. WOW! Recently, Coming Out Day 2020 took place, which celebrates the LGBTQ community, and acceptance of gender and identity. Facebook decided to give a large-scale platform to particular concerns, in order to help reduce some of the stigma, and make others feel more comfortable in their own efforts to come out. A range of […]

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New Features Within Google Ads.

BIG NEWS FROM GOOGLE! Google have always been fans of ‘machine-learning’ and have introduced a brand new insights page within Google Ads User Interface.  This has been done In response to the current pandemic we are facing. Jerry Dischler, vice president and GM of Ads at Google, spoke about the matter stating, “We’ve now had a chance to take a step back and figure out what some of the long-term […]

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Instagram Features.

Happy Birthday, Instagram!!! How has this wonderful social platform been in our lives for 10 years already? Making me feel old… to mark the occasion, they are providing us with the presents. New celebratory features and updates, ranging from visual additions to the expansion of its eCommerce tools. Which will be offered to users of the platform. However, Instagram believes, the main celebratory element is its Stories Maps. These provide, for […]

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Google Makes Shopping Ads Free.

Probably some of the biggest and best news to come out of these last few months!! Google is now expanding its free display options to businesses in Europe, Africa and The Middle East (wooo). Luckily for America, they have had this luxury since April, and are already well used to the change. Google will also offer tools to help SMBs get back on track, amid the impacts of COVID-19. We […]

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Facebook Attribution Model.

Facebook has been non-stop with their changes at the moment, and today is no different. Facebook has announced that it’s removing its 28-day attribution window option for Facebook ads, which will mean that advertisers will no longer be able to track direct actions based on their campaigns over a longer period. Facebook’s attribution model allowed advertisers to measure particular responses to their selected campaigns, based on rules they had chosen themselves. Facebook provided […]

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Facebook Tips.

Back in August, I wrote a post on how Facebook has been sharing a weekly series of insights, into its various video tools, via interviews with the Facebook staff working on them. If you missed that, you can check it out HERE. The insights have not stopped, and this week Facebook provided tips on utilising video playlists and series collections to give YOU, a valuable perspective and insight into both […]

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Facebook takes new measures to battle copyright.

With the number of people (social and business), that use Facebook – the platform needs to be kept safe and valuable. Facebook is well aware of this, and you have to take your hat off to them, they do everything in their power to make that happen. Therefore, the popular tool of Rights Manager was created, to help advertisers who have a large catalogue of content better control. Allowing them […]

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Facebook Ads Policy Change.

WOW, WOW, WOW. Big news from Facebook has landed! Facebook is removing its restrictions on ads which include more than 20% text in the main image. Previously, any ad that included more than 20% text, often did not get published, which would, in turn, mean a low reach – basically a waste of the advertisers time. When Mabo’s social team heard this news, they were very excited that they would no […]

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How To Increase Brand Awareness Through Digital Marketing Strategies.

(SocialMediaToday, 2020) ran several polls on their newsletter on the topic of marketing goals. The aim of these polls were to find out what businesses would class as their ‘top’ marketing goal. Thinking about yours now? I thought so… “Brand awareness” was a clear winner and consistently came out on top.  Brand awareness is everything and when consumers rely on others opinions before purchase, brand trust is everything. Brand awareness gives […]

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