Blog

Facebook Attribution Model.

Facebook has been non-stop with their changes at the moment, and today is no different. Facebook has announced that it’s removing its 28-day attribution window option for Facebook ads, which will mean that advertisers will no longer be able to track direct actions based on their campaigns over a longer period. Facebook’s attribution model allowed advertisers to measure particular responses to their selected campaigns, based on rules they had chosen themselves. Facebook provided […]

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Facebook Tips.

Back in August, I wrote a post on how Facebook has been sharing a weekly series of insights, into its various video tools, via interviews with the Facebook staff working on them. If you missed that, you can check it out HERE. The insights have not stopped, and this week Facebook provided tips on utilising video playlists and series collections to give YOU, a valuable perspective and insight into both […]

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Facebook takes new measures to battle copyright.

With the number of people (social and business), that use Facebook – the platform needs to be kept safe and valuable. Facebook is well aware of this, and you have to take your hat off to them, they do everything in their power to make that happen. Therefore, the popular tool of Rights Manager was created, to help advertisers who have a large catalogue of content better control. Allowing them […]

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Facebook Ads Policy Change.

WOW, WOW, WOW. Big news from Facebook has landed! Facebook is removing its restrictions on ads which include more than 20% text in the main image. Previously, any ad that included more than 20% text, often did not get published, which would, in turn, mean a low reach – basically a waste of the advertisers time. When Mabo’s social team heard this news, they were very excited that they would no […]

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Facebook’s New Branding For Marketing Partners.

Mabo’s brand new Social Media Account Manager, Ryan Metcalfe kicked off his day with some exciting news!! Facebook have created new branding for marketing partners. Tell us more Ryan… Here at Mabo, we are one of Facebook’s Official Marketing Partners. Facebook states that all of their official partners are vetted for excellence, and only companies that meet their standards can earn the Official Facebook Marketing Partner badge. So naturally, we […]

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Changes With Facebook Ads For Businesses.

There really is no rest for Facebook, they are continuously updating their features to help you, as a business, maximise ad performance. Discussing ads, Facebook said “When an advertiser runs too many ads at once, each ad delivers less often. This means that fewer ads exit the learning phase, and more budget is spent before the delivery system can optimize performance.” Therefore to reduce the budget and of course increase […]

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How To Increase Brand Awareness Through Digital Marketing Strategies.

(SocialMediaToday, 2020) ran several polls on their newsletter on the topic of marketing goals. The aim of these polls were to find out what businesses would class as their ‘top’ marketing goal. Thinking about yours now? I thought so… “Brand awareness” was a clear winner and consistently came out on top.  Brand awareness is everything and when consumers rely on others opinions before purchase, brand trust is everything. Brand awareness gives […]

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Tap Into Intent To Generate Leads.

Consumers are more engaged with businesses who can meet their needs from home right now–and they’re more willing to move to those who can. If like me, during lockdown you will have potentially seen your postman more than you have seen your family. River Island, Amazon, Miss Guided, New Look, you name it, I ordered from it! In June, a Google survey showed that 32% of U.S. consumers shopped online […]

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Make The Most Of Your Facebook Groups.

Due to popularity, Facebook has now created a new, dedicated stream within its Blueprint education program that’s focused on helping community managers make the most of their groups, and effectively managing group interactions and engagement. You have to give it to Facebook, we may see a lot of unexciting news on the platform, such as Karen’s grandchildren… but they always have businesses best interests at heart!! What is this new […]

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Country Specific Fees For Google Ads Advertisers

In September 2020, Google announced that they would be charging specific fees for serving ads in certain countries from November 1st 2020. These “Regulatory Operating Costs” or DST fees will be charged in addition to your advertising costs when you serve an ad in specific countries. This a direct response to the newly imposed digital services tax introduced by certain country’s governments.  These fees do vary per country and from […]

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