What To Expect With Facebook Updates To Attribution Windows, Across Ads Reporting Surfaces.
Facebook has announced that starting 12th October, Facebook will default all attribution windows to 7-day and phase out the 28-day window option which was the default. Note that this change should have no impact on the delivery or performance of your ads. However, it could and most likely will affect the way your results are reported. Put simply, a lot more can happen in 28 days than 7. It is likely […]