It’s important to know that the data you see in AdWords may not be an accurate reflection of current performance. Performance data is not available instantly in AdWords and some metrics only update once per day! So when gauging your account’s performance keep in mind that the most recent stats may not be showing up yet – to give you an idea which metrics only take a handful of hours […]
Mabo have recently been awarded Premier Partner status from Google. This is of course a huge achievement for us as a company and it shows just how far we have come in only three years. From our MD’s home office to Boho 5 (Learn more about Lee Mableson here) we are now regarded by Google as one of the top PPC Management agencies within the UK. But the important question […]
During my time as a PPC Account Manager, I’ve found that when I tell my friends, family or new people what it is I do, it normally needs further explanation. In fact, it often leads to a conversation involving responses that include “So you work for Google” or “It’s your fault that those images follow me around” (which perhaps indicates not everyone is sold on the idea of remarketing!). Firstly, […]
By now you are probably fully aware Extended Text Ads (ETA’s) exist & how to change the ‘old’ style text ads over to this new format – if you don’t, here’s a blog on how to implement them. The original deadline (October 26th 2016) has been thrown in the bin in favour of a new deadline – January 31st 2017. Let’s have a look at what the deadline actually […]
The day cometh! Demographic for Search? For those advertisers that don’t have their account managed through a Premier Google Partner (such as ourselves), you may not be aware that Google have had a BETA program running that allows bid changes based on the sex and age group of the user. Mabo Media were given the opportunity to have early access to the demographic for search ads BETA for […]
Lee Mableson (self-confessed PPC addict) is the managing director and owner at Mabo, the specialist PPC management agency whose very site you are on now. Lee started working life training to be an accountant due to his love for numeracy but found it didn’t suit and he needed something more exciting to be involved in. He began working in the PPC industry over 10 years ago and admits himself in […]
Google recently announced the new ETAs (Expanded Text Ads) feature which gives advertisers more character spacing in their text ads, introduces a second headline and revamps the old display url. We think it’s a really exciting change that you’re going to want to make use of pretty quickly (Google’s deadline – for the point at which standard ads can no longer be created or edited isn’t too far away), but […]
Due to the ongoing success of everything Mabo, we had no other option than to look for a new venue to house our ever growing successful team. After a long & considered search through Teesside & North Yorkshire, we finally came to a decision. The impressive building that is BOHO5! Boho 5 is right in the heart of the Boho Zone in Middlesbrough. The Boho Zone was created to help digital & creative […]
Is automating your PPC management really getting you the best results? Or is there a better way? Automation is no longer the far-off hypothesis of science-fiction writers, it is very much part of our everyday lives. All of a sudden self-driving cars and robot surgeons are discussed in terms of ‘when’ not ‘if’. In manufacturing and industrial sectors, workers may view automation as the dark cloud of impending […]
Sick of losing PPC clients? Are multiple ‘unlinks’ undermining your efforts as a top PPC Agency/Manager? Cure your client retention woes with these 4 simple steps! 1. Become The Client Not literally, you still need to be you, but think about it – you are trying to improve client retention and with a client’s AdWords account it’s not your products/services you are selling, but an element of believing […]
