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Country Specific Fees For Google Ads Advertisers

In September 2020, Google announced that they would be charging specific fees for serving ads in certain countries from November 1st 2020. These “Regulatory Operating Costs” or DST fees will be charged in addition to your advertising costs when you serve an ad in specific countries. This a direct response to the newly imposed digital services tax introduced by certain country’s governments.  These fees do vary per country and from […]

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Winners Of The Best Use Of Automation At The UK Biddable Media Awards

Mabo won the “Best use of Automation” award at the 2020 UK Biddable Media Awards!!! Tuesday 25th August will be memorable for many reasons, Lionel Messi declared he wants to leave Barcelona. But, more importantly, I won my first ever industry award meaning Mabo won their very first campaign award at the UK Biddable Awards. Workdays don’t really get any better than that.  Unfortunately, the awards night got cancelled in […]

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Facebook Provides Tips on How to Optimise Your Facebook Live Broadcasts.

This morning when I was writing this piece of content, I couldn’t help but think about how Facebook are always on top of their game in regards to updates.  This week is no different and a video series has been launched.  What is a video series I hear you ask? A video series is internal experts showcasing interviews on topics. Allowing all users to get the most out of the […]

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Mabo Are Named As Company Of The Year At The Tees Tech Awards!

We are hugely proud to announce that we were named as the “Company of the Year” at the very first Tees Tech Awards that were held on the 20th August 2020. 2020 has certainly been a testing time for everyone. At the beginning of the year, we were really excited for the very first Tees Tech Awards to be held at Wynyard Hall to celebrate the amazing digital and tech […]

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Facebook Adds New Page Follow Settings to Control Which Updates You See.

You have to give it to Facebook, they are on top of their updates and features on a regular basis. Even quicker than Karen from down the road posting about that missing cat from across the pond. What is Facebook’s new feature this week I hear you ask? Facebook is looking to give users more control over the specific posts and updates they see from each page which they choose […]

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Facebook Adds New Paid Events Options for Businesses and Creators.

Let’s face it, Coronavirus has caused many businesses to worry about their finances, their staff, and their future. So, if a social platform as large as Facebook can help take some of that worry away, then who are we to not talk about it and take advantage of it!! So what is Facebook offering I hear you say? Drum roll, please!!!! Facebook is launching a new paid events option. As […]

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Features & Updates Within The World Of Paid Advertising – VOLUME 1

Here at Mabo, we like to provide YOU with weekly updates on everything you need to know about the world of paid advertising. When we are looking for key information, there is nothing more annoying than figuring out the information you needed is on page 12 whilst you’re still skimming through page 2!! (Think back to your favorite book, when you were sneaking a look at the back page to […]

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How Many Types Of Facebook Ads Are Out There For Your Business?

Possibly the biggest social media platform ever, you will have been living under a rock if you have not heard of Facebook!! The popular social media platform is used for both advertising and social purposes, you know what I mean, sharing lost cat posters, checking out your favourite restaurant, the normal.  Facebook Advertising can be overwhelming for business owners & who can blame them? Facebook adds 500,000 new users every […]

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How do we re-engage with our audiences?

Remarketing is a great way to re-connect with users who previously interacted with your website and your products. Using remarketing audiences will help in increasing your brand awareness as well as reminding those users to make that all-important purchase. We can use these audiences in different ways, each with their own benefits, see examples below:  Standard display remarketing allows you to show display ads to your past website visitors when […]

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Gallery Ads – Visualising The Future Of Ad Formats!

What exactly are Google gallery ads? Are you asking what are gallery ads and will they be a useful addition to my advertising campaign? With many new features added to Google Ads, there can be a minefield of information littered with biased views and outlandish claims. Gallery ads are no different, with some claiming it will revolutionise advertising overnight and they are “Urgent Changes” but this is not the case. […]

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