Blog

Mabo 2020 Client Conference Goes Virtual!!

What a week the 27th of July has been!! Thing’s got off to a shaky start when we had to cancel our initial plans for the 2020 Client Conference – this was due to be held in Middlesbrough. The dreaded ‘C-word’ ruined that & for yourselves & our team’s safety we decided to host an event at this time was not practical.  So drum roll, please …….. Welcome, #MaboClientCon …. […]

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Buy On Google Goes Commission-Free, Will Enable Checkout Via PayPal, Shopify!

Wow, wow, wow, Google is surprising us again!! Firstly, merchants around the world were surprised when Google opened the Shopping tab in its search results to FREE product listings. Yes, FREE!! But NOW they have gone that one step further with the second biggest shake-up for Google’s commerce efforts this year. Drum roll please…. Commission-free access to buy on Google (YES, FREE, AGAIN!!) Another bonus is, third parties will also […]

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Facebook Provides Free Education on Facebook Pixel, Video Ads & More!

Sooo, if you read ‘Facebook’s Publishes New Christmas Marketing Guide For 2020‘ you will be aware Facebook graced us with some amazing content for CHRISTMAS! However, this week, they have provided us with a ‘Summer of Support’ business training & insight session. Talk about playing with the seasons eh?  I did think about how I could get through this article without mentioning the ‘C-word’ … however, I failed. So, let […]

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Facebook Publishes New Christmas Marketing Guide For 2020!

Am I really about to speak about Christmas? YES! Yes I am!! Although, I know this won’t fall on closed ears as a recent study from Pinterest showed people are looking forward to the holidays a little more this year & hoping for a coronavirus-free celebration. We can hope eh?  As the COVID-19 situation drags on, December feels like our ‘light at the end of the tunnel. & with that […]

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Be More Proactive and Less Reactive: Smart Bidding In Turbulent Times

The widespread impacts of COVID-19 and the subsequent lockdown conditions, that we have become very familiar with over recent months, have certainly resulted in turbulent times for businesses and marketers alike. However, opportunities have arisen for those brands who are able to continue on and attempt to make the best out of these challenging times.  Without the opportunity to visit high street stores, online search volume has boomed across a […]

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Google Shopping Feed Enhancement. What Is It & Why?

The PPC industry is ever-evolving and we are already in an A-I learning era. The advancement in Google’s Smart Bidding has meant us as a specialist PPC agency have had to learn and adapt ourselves in the way we manage accounts moving forward.  I’ll be honest in saying that I was previously reluctant to turn campaigns onto Smart Bidding strategies, I had a handful of clients asking “if the campaigns […]

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The Rise of A.C.O.S. (Advertising Cost Of Spend) in Google Ads.

CPC, ROAS, CPA. Abbreviations that would be classed as jargon by the non-PPC world. Well now there’s another one you should familiarise yourself with; ACOS. ACOS is something that’s creeping into Google Ads as a metric for measuring success more and more lately, and whilst it’s still associated more with Amazon Ads, there’s no reason why it should be ignored or forgotten about, especially given how it’s easier for some […]

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The Free Future of Google Shopping

As you will likely be aware by now, Google have recently announced that they are to show free results on their Shopping tab alongside the ads that already show there currently. This is something that, at present, is only available in the US, but Google have plans to roll this feature out across the rest of the world later this year.   So why now and how will it work? […]

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Enriching Your Products With A Supplemental Feed

With Google Shopping now contributing almost 60% of Google Ad’s clicks for retailers, the need for a strong shopping feed is more important than ever. By using a supplemental feed, you have the opportunity to enrich your feed as a retailer by running one alongside your primary feed. This enables you to adapt various attributes to entice new customers to your site. What Is A Supplemental Feed? A Supplemental Feed […]

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Working At Home Weekly Roundup

A lot of people across the world have started working at home for the very first time. At Mabo, our team do tend to have the odd day here and there to help break things up. But now, the whole team is working in their home full time. This certainly does bring its challenges, as well as opportunities. Every Wednesday, we will be sharing how our team have been coping, […]

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