Blog

Mabo’s Digital Champions

Back in November 2019, as one of the top 50 PPC agencies in the country we were lucky enough to be invited down to London by Google to take part in their digital champions event. This meant we received exclusive access to 1-2-1 training directly from the innovators of smart bidding themselves. Not only was this training on how to best implement smart bidding on campaigns but also how to […]

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Objections To Smart Bidding

Google Smart Bidding. Everybody’s talking about it and to a certain extent, it’s unavoidable. For those who maybe aren’t as familiar, Smart Bidding is a set of conversion-based bid strategies that make use of machine learning to optimise your bids when they enter the auction. It takes into account over 70,000,000 signals to make sure each bid is tailored to maximise on both conversions and conversion value. As an agency […]

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The Benefits of Smart Bidding

Smart Bidding is a set of conversion-based bid strategies that make use of machine learning to optimise your bids when they enter the auction. It takes into account a huge range of signals to make sure each bid is tailored to maximise on both conversions and conversion value.  Smart Bidding strategies include: There are so many benefits to using Smart Bidding and as a leading PPC agency, we’ve quickly learnt […]

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Search Agency of the Year – Northern Digital Awards

Some very very very exciting news coming out of Mabo. We were named as the “Search Agency of the Year” at the 2020 Northern Digital Awards!!!! What does this mean? This means that we have beaten off some absolutely huge competition to be named by our peers as the top-performing search agency. The north of England with Manchester and Leeds, in particular, is home to some of the best search […]

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How A Good Shopping Feed Can Help You

Is having a good feed important? Absolutely!  The importance of a good feed is paramount when building out your Google Ads shopping campaigns, it can be the difference in having people click or not click on your advertisement once the campaign is active. While some may believe that the product ID, availability and price are the most important; it can be argued that description and the product title are even […]

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Why You Need Both Organic & Paid Social Media

Utilising Social Media to drive business results can be overwhelming and tricky. Unfortunately social won’t allow for a lackadaisical approach. If you are to reach your valued customers on this platform the best approach is a carefully thought out comprehensive strategy that really engages the customer on their level.  Simply running ads will only ever be one side of the story. Our team often sees accounts where ads are being […]

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The First We Are Mabo Recap Of 2020!

January not only welcomed a new month and a new year, but also a new decade, which means we’ve decided to adopt a new approach to our We Are Mabo recaps! For our regular readers you’ll know that We Are Mabo used to be released every Friday. However, to shake things up a little and give you a fuller insight into life at Mabo we’ve decided to now make it […]

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Young Love, Addiction & Anger Management Issues

Well, it’s New Year. Looking back over 2019 we’ve seen many changes here at Mabo: we’ve grown beyond a milestone 50 members of staff, expanded by adding a second floor to our office and we were recognised with a number of awards and nominations. However, some things never change, and, rest assured that going into the new decade people are still providing us with questionable, often hilarious search terms for […]

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Microsoft Advertising Sunset Average Position Metric

Microsoft Advertising (formerly known as Bing) revealed that it will be removing the average position metric from Microsoft Advertising reports. The advertising platform explain “Due to all your feedback and our insights into the ever-changing industry standards in digital advertising, we’ve determined that prominence metrics give a much clearer view of your prominence on the page than average position does. In an effort to limit confusion and allow you to […]

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Parallel Tracking To Become Mandatory For Video Campaigns

Google Ads has made parallel tracking available for video campaigns. At the moment, this setting is optional, however it will soon become mandatory. Parallel tracking has been designed ultimately to help improve mobile site speed by showing site users the landing page straight away, whilst measuring the ad click in the background. It’s no secret that Google place a huge level of importance on site speed, and they’ve already parallel […]

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