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Parallel Tracking To Become Mandatory For Video Campaigns

Google Ads has made parallel tracking available for video campaigns. At the moment, this setting is optional, however it will soon become mandatory. Parallel tracking has been designed ultimately to help improve mobile site speed by showing site users the landing page straight away, whilst measuring the ad click in the background. It’s no secret that Google place a huge level of importance on site speed, and they’ve already parallel […]

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Google Ads Launch New Simulator Support For Smart Bidding

Google Ads has has introduced two new simulators to support advertisers using smart bidding: A bid simulator support for the Target ROAS bid strategy. A new budget simulator. Before this update, bid simulators have only been available for campaigns set up to use manual bidding or Target CPA, so this is a huge development for smart bidding campaigns. For advertisers, this update should prove to be hugely beneficial. Bid simulators […]

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How Google’s New Desktop Results Benefits Advertisers

In May last year, Google announced as part of a wider redesign that the layout for search results on mobile would be getting a refresh. The feature that stood out most to agencies, advertisers (and some customers) was the new ‘bold’ ad label that, in my opinion, attempts to further blur the distinction between ads and organic results. On the back of those changes on mobile, Google have now said […]

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Google Ads Test Custom Dimensions To Enable Business Structure Based Reporting

This means Google Ads advertisers can group and report on campaigns based on business category and/or marketing strategy. For Google Ads advertisers managing large accounts, this new update should simplify reporting efforts and campaign naming systems. It is worth noting however that custom dimensions in Google Ads are entirely different to those used within Google Analytics, as they allow you to report on categories and subcategories based around your marketing […]

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What’s Next For Google Ads?

As we’ve settled into the new year, there’s been a lot of planning for the coming months. Naturally, as a leading PPC agency we like to make sure we’re always ahead of the curve, which really got us thinking about what we’re expecting to see from Google Ads in 2020. Google Ads is full of surprises and nobody knows for definite what they have in store for us; however, we […]

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9 Shortlists! What A Start To 2020!

Team Mabo have started 2020 with a bang having been awarded no less than NINE shortlists for the UK Biddable Media Awards.  The UK Biddable Media Awards celebrate and reward the expertise, talent and achievements of the UK Biddable Media industry, and is the premier event for professionals working in biddable, attracting brands, agencies, media and technology providers. We are extremely proud to be named as finalists in the following […]

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Microsoft Standard Text Ads Available Until March 2020

Last year, Microsoft Advertising announced that standard text ads would no longer be available for advertisers from 2020. However, the search engine has announced that the ad type end date has been extended and standard text ads will continue to serve until 31st March. Advertisers haven’t been able to create or amend standard text ads in their accounts for the best part of two years. This means that a lot […]

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How LinkedIn Data Can Improve Microsoft Advertising Results

In October last year, Microsoft made an extremely exciting announcement… …advertisers were now able to use LinkedIn category data for their Microsoft Ads search targeting.  This was huge!  For Microsoft Ads advertisers this had the potential to add a whole new dimension to their paid search.  If you missed the update last year or would like a reminder, don’t worry, we shared a blog when it was first released that […]

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The Importance Of Campaign Structure

In a Google ads account, keeping everything organised and under control is one of the main components of improving performance in the account. One of the best ways to do this is to have a campaign structure that best suits the type of account it’s being applied in. In each Google Ads account, there will be many different campaigns targeting different products and brands for sale across the site. Let’s […]

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Banging The Drum Of Success – Winners At The 2020 Drum Recommends Digital Awards

Exciting news coming out of Mabo. I had the absolute honour of representing Mabo along with three hard-working colleagues at the 2020 Drum Recommends Digital Awards. As mentioned on the 25th October, we were nominated by our clients for no fewer than 9 awards alongside some huge competition. Off the back of that, I am pleased to announce that we were named as winners of the Client Service award!!!   […]

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