Blog

Mabo – Finalists For SIX Northern Digital Awards

We are absolutely delighted to announce that we have been shortlisted for SIX awards at the Northern Digital Awards. The Northern Digital Awards recognise the very best in digital marketing campaigns and talent in the region. They’ve been designed to reward websites across a number of sectors to reflect the online world that public, private and third sector organisations now inhabit, trade and communicate in. As an agency we are […]

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Google Extends Optimisation Score To Display Campaigns

The campaign optimisation score has now been made available for Display campaigns. Here, scores will become available at the campaign level and combined account-level, across Search, Shopping and Display. The Google Ads optimisation score ranges from 0% to 100% and indicates how well your campaigns are expected to perform. It takes into consideration a range of features including: targeting, bid automation, ads extensions and much more. The Google Ads interface […]

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YouTube Masthead Ads On TVs Are Now Available

Google has made YouTube Masthead ads on TVs available for all advertisers to buy on a CPM basis. In early September, YouTube made an open beta available to advertisers that meant YouTube Masthead ads were available on TV screens. As a result of several successful test campaigns in a select few markets, YouTube has made the decision to make this a permanent feature. Advertisers are able to purchase the YouTube […]

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New Data Added To Google Ads Bid Strategy Report

The updates made to the bid strategy report allow advertisers to see the top bidding signals. These signals can include: Location Day of week Time of day Dvice type Keywords For advertisers, understanding which signals play the largest part and impact your automated bidding the most can provide you with really valuable insights about your customers. This therefore means you’ll be able to make more informed decisions when it comes […]

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Google Ads Conversion Reporting Error

Between Monday 11th November and Wednesday 20th November, Google Ads has over-reported conversions. As an advertiser, if your Google Ads campaigns appear to have achieved better results than usual since Monday 11th, it may not be the truth. A bug has caused Google Ads Search and Shopping Campaigns to experience a huge issue with reporting conversions that has caused over-reporting for some advertisers. Google claim that if you’re using smart […]

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How A PPC Management Agency Can Help SMEs

With Small Business Saturday just around the corner, Team Mabo have been thinking of ways in which we can support small businesses. From that, we thought we’d take this opportunity to do our bit and share with you some of the ways a PPC Management Agency could help a small business… 1 – ROI Driven Service Our service is centralised around return on investment (ROI) for our clients. This is […]

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New Microsoft Advertising Interface Now Available

Advertisers are now able to make the most of the new Microsoft Advertising Editor. Microsoft have welcomed a fresh look and some brand new features that have been designed to make the ads platform much easier to use. Recommendations  Microsoft advertising is trialling ‘recommendations’ within Editor. The user interface will now display helpful suggestions based on artificial intelligence that could improve the performance of your ads. These recommendations cover a […]

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Google Expands Local Campaigns Inventory

Over the next few weeks, Google will be introducing several new features for local campaigns. Despite the overwhelming proportion of consumers shopping online, many purchases still take place in physical stores offline. It’s for this reason Google has focused on improving the advertising capabilities for brick-and-mortar retailers. Here’s the updates we can expect to see over the next few weeks… Local Business Goals  In the early stages, local campaigns were […]

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Google Merchant Centre Redesign And New Features

The Google Merchant Centre has not only had a redesign, but there’s also been a brand new feature added to improve the performance of advertisers Google Ads… The search engine has added multi-country feeds to allow advertisers to target multiple countries that share the same language, all by using a single feed in that language. To put this into context, Google have given us the following example…  “if you upload […]

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New Google Ads Editor Update

Google Ads Editor has recently been updated with some new features that should prove to be handy for Google Ads advertisers.   Share Negative Keyword Lists  To make sure your ads aren’t appearing in listings for any unwanted keywords you can now share your negative keyword lists across accounts by applying them within the Editor’s Shared Library.  Edit Pane You’re now able to condense and hide empty fields within the edit […]

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