New Automated Ad Extension Trialled Within Google Ads

Google has started to test displaying the figure for weekly site visits in an automated ad extension.

If you’re already using Google Ads, you’ll probably know that the search engine has a number of automated extensions that can be displayed in Search Ads, include features such as call extensions, seller ratings, and dynamic site links, etc. This new extension that is currently being tested is designed to highlight a site’s popularity.

As shown below, the extension shows the number of websites visited and is highlighted by a little person icon.

We’re assuming that this automated extension is linked to the data within their Google Analytics account, however, Google themselves are yet to announce any official details.