Optimisation Score Now Available In Google Ads

Advertisers are now able to view an Optimisation Score in Google Ads.

Optimisation Score Now Available In Google Ads

Google Ads advertisers are now able to maximise account potential by being able to view their Optimisation Score. This new score is ranked between 0-100, with 100% indicating that your account is performing at maximum potential.

Your Optimisation Score takes into account the following features:

  • Ads and Ad Extensions
  • Keywords and Targeting
  • Bids and Budgets

Google has explained that this update is designed to improve best practice across the whole industry.

To check out this new feature, it can be found within the Recommendations Tab. It is worth noting, however, that Optimisation Score can only be used for Search campaigns and doesn’t take into account Quality Score or Ad Rank.

Do you feel you miss the latest Google Ads updates and feature releases? If so, then contact Mabo today to see how your PPC advertising could benefit from working with our team of PPC management specialists.

[contact-form-7 404 "Not Found"]