FACEBOOK ADVERTISING HELPED IMPROVE THE SALES AND OVERALL R.O.I

ACOTIS JEWELLERY OPERATED IN A VERY COMPETITIVE MARKET, WHICH MEANS YOU HAVE TO ADVERTISE THROUGH AS MANY PROFITABLE AND RELEVANT CHANNELS AS POSSIBLE.

THE OBJECTIVE

Facebook Ads being one of those channels. Acotis were fairly new to this form of advertising. That did put a bit of pressure on our team to ensure we delivered results quickly.

WE ANALYSED THE DATA WE HAD AVAILABLE FROM GOOGLE ANALYTICS, GOOGLE ADS AND THE ORGANIC FACEBOOK FOLLOWING AND THEN CREATED ADS BASED ON THERE. FROM THAT POINT, WE WERE ABLE TO FURTHER ANALYSE WHAT AUDIENCES ENGAGED WITH WHAT BRANDS AND BUILT OUT FUTHER STRATEGIES FROM THERE

HOLLY SHEA – HEAD OF SOCIAL MEDIA:

“As with any new advertiser, we had to really work hard to get the best data possible to ensure we had as much information as we could to produce a strategy that would generate profitable sales, quickly. Thankfully, Acotis Jewellery had been a Google Ads client for a long time and had a strong Facebook following. That gave us a good idea on what audiences to work with to then optimise from there to improve performance”

taunton-hiker

GOOD HONEST RESULTS

Facebook Ads had a hugely positive impact on sales and revenue for Acotis Jewellery.

Facebook ads doubles sales very quickly and those results have continued to improve month on month.

April – May 2020 vs June – July 2020

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