Objective
UK based online bike store Biketart, has been running Google Ads for nearly 11 years. During this time the company achieved some great results but with the fast paced changes that come with Google Ads they started hitting some hurdles.
After looking into the account, our main focus was to be on shopping campaigns. We needed to figure out exactly what was working so we could utilise the budget over specific products therefore having more control. Having this strategy in place gave Biketart the opportunity to invest and grow other areas of their Google Ads account knowing they would see a good return.
Biketarts thoughts
“…Communication with our account manager Glen is very good and Mabo have always made the effort to understand our business. We’ve tried a few PPC agencies in the past but none have come close to the results Mabo are achieving.”
Results
Biketart hit their Return On Ad Spend goals within the first month of working with Mabo. This helped their decision to re-invest return into other areas of the account, leading to further business growth online and offline.
Mabo 1st year vs previous year
Revenue Increase
ROAS Increase
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