After reviewing that, we decided to split how we attracted certain levels of traffic to leverage visitors into various audience groups.
With thanks to Google Smart Bidding, we were able to set a high-level Target R.O.A.S. campaign to attract people with higher purchase intent. We then used standard search advertising with very targeted “Back to School” ads to target more upper and middle funnel traffic.
GOOD HONEST RESULTS
On the back of this strategy, we were able to beat last years figures. Not just for the Back to School campaign, but across the whole of the account.
To be able to continue to beat records year after year does go to prove that constant PPC Management is valuable for Google Ads advertisers. Blunts Shoes are continuing to reap the rewards for their commitment to working with Mabo.
August 2020 vs August 2019
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