Objective
The “Back to School” season is a hugely important period for well-established shoe retailer, Blunts Shoes. Because of the impact, COVID-19 had on the industry in 2020, the need for a profitable and high performing campaign was higher than ever.
Because of this, we had to re-think our strategy on the previous years to really hone in on as much relevant traffic as possible.
Because we have worked with Blunts for three years previously, we had some good, historical data to work from. After reviewing that, we decided to split how we attracted certain levels of traffic to leverage visitors into various audience groups. With thanks to Google Smart Bidding, we were able to set a high-level Target R.O.A.S. campaign to attract people with higher purchase intent. We then used standard search advertising with very targeted “Back to School” ads to target more upper and middle funnel traffic.
The Thoughts Of Blunts Shoes;
“Overall we are impressed with Mabo Media in helping us with our PPC and other campaigns they do for us. The work and effort they put into ensuring peak seasons, such as “Back to School” do make a huge difference to the eCommerce side of our business.”
Take advantage of your peak seasonal periods with the award-winning PPC Management service from Mabo.
Results
On the back of this strategy, we were able to beat last years figures. Not just for the Back to School campaign, but across the whole of the account. To be able to continue to beat records year after year does go to prove that constant PPC Management is valuable for Google Ads advertisers. Blunts Shoes are continuing to reap the rewards for their commitment to working with Mabo.
August 2020 vs August 2019