WE HAVE USED MABO FOR OUR ORGANIC AND PAID SOCIAL CHANNELS FOR NEARLY A YEAR NOW AND THEY HAVE CONTINUED TO EXCEED EXPECTATION…

EBLOGGERS APPROACHED MABO WITH THE MISSION OF REDUCING THE AMOUNT OF ‘FAST FASHION’ THAT ENDS UP IN LANDFILL.

THE OBJECTIVE

Ebloggers goal is giving influencer and celebrity pre-owned clothing and beauty a second life at a price for everyone. They encourage young people to buy ethically and donate part of it’s proceeds to charity.

Mabo used social media to reach those young people, accelerating Ebloggers mission and promoting circularity and sustainability.

CAMPAIGNS WERE BUILT WITH COMBINATIONS OF CORE AUDIENCES IN MIND THAT CONTINUALLY DEVELOPED WITH TAILORED MESSAGING AND IMAGERY TO SUIT AND ATTRACT THESE AUDIENCES.

THE FASHION INDUSTRY IS HUGE AND SO STANDING OUT WAS ALWAYS GOING TO BE DIFFICULT.

Mabo love what Ebloggers are trying to achieve and we fully absorbed their vision and got onboard with what they were trying to do.

 

GOOD HONEST RESULTS

The objective was simple – to grow. However, this had to be done in a profitable manner. The fashion industry is subject to seasonality throughout the year and we were to be flexible with this whilst maintaining the target.

Ebloggers offering is niche so we focused heavily on the core strategy to get things going. We used passion as our fuel to gain momentum and success to help them get closer to their goal.

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