Specialist framing and print company, The Framed Picture Company, had a long established Google Ads account before being recommended to Mabo and joining forces.
The Framed Picture Company didn’t feel like they were getting a great return from their advertising spend. During the initial consultation and knowing we had to prove ourselves, the biggest potential improvement we could recognise was the relevance of the searches being triggered due to the match types being used. We set to working clearing up irrelevant keywords and costs saved in this area were utilised else where.
The Framed Picture Company thoughts:
“…Before Mabo, we were growing quickly, but our Google Ads account was out of control, so profitability was hit and miss. Mabo have reined in our Google Ads account, more than halving spend, but delivering more conversions and importantly increasing the average order value by more than 25%!…”
The positive impact The Framed Picture Company achieved was almost immediate; the restructure and waste cutting exercise took a matter of days and we began to optimise to maximise the profitable traffic.
A 57% decrease in cost resulted in ROAS increase and an overall 15% revenue increase.
First month of Mabo management vs previous month
Increase in ROAS
Increase in Revenue
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