WHEN MABO CAME ON BOARD WE WERE ABLE TO IDENTIFY STRAIGHT AWAY THAT THE ACCOUNT STRUCTURE WAS UNDER-DEVELOPED.
Our focus was on creating a structure that gave us the opportunity to better control bidding on both high and low products with an aim to expand search campaigns.
“… Performance and service significantly decreased at the other agencies and I ended up returning to Mabo when I shouldn’t have left in the first place. Performance is now returning to the level I had before I left and the customer service from Stephen my account manager is first rate.
GOOD HONEST RESULTS
After the initial restructure, GB Outfitters saw a significant improvement to their ROAS and their account hit its most profitable levels.
Re-balancing the bids saw a significant drop in waste, which in turn allowed GB Outfitters to break new ground for both profitability and volume of sales.
Mabo management vs previous agency
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