UK’s leading online RC Car shop, Model Sport hit record figures for revenue whilst simultaneously managing to decrease their cost per click.



As the UK’s leading online stockist of remote and radio control cars, ModelSport were continuously hungry for success. They wanted to keep on growing but felt they had come to a stand still via Google Ads.

Mabo were brought on board and tasked with the objective of increasing revenue and growing market share so Model Sport could expand further.
To achieve this, we wanted to utilise ModelSports’ existing product offerings but concentrate on looking at their target audience; who were they? when did they make their purchases? and use this to our optimising advantages.

Model Sports thoughts

“We have been working with Mabo for a few months now and they have completely transformed our campaigns which we were struggling to maintain internally…


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