“Great communication and promising results in a short amount of time. Great value agency.”

June 2018 vs August 2018

Objective and Focus

Before teaming up with Mabo, our client already had a very successful Amazon business. Having never used an agency before, Pro Breeze hoped to use Google Ads to mirror the results he was already achieving through Amazon via his website. To ensure we exceeded expectations we took the time to build a strong rapport with our client, allowing us to fully understand the business goals and translate them into a tailored Google Ads strategy.  The relationship we built with the client allowed us to generate clear objectives for the account and align expectations to complement the existing success.

Creativity and Implementation

During the initial stages we cut a lot of waste out of the account. We then began bidding on brand name and split the shopping campaigns into core and generic, allowing us to attract more customers to the site. Following the success of this, we introduced broad search terms to increase reach once again.

 

With the account going from strength to strength seeing huge growth in terms of both revenue and sales, we honed in on more specific targeting. We analysed how customers were interacting with the site and created audiences based on this data. This information allowed us to be more aggressive with our targeting and even provided us with enough insight to change and tailor each landing page accordingly. Finally, we advised our client to go one step further and update every single product title within the account. This again, allowed us to adopt an even more refined strategy.

Highlight

During the initial stages we cut a lot of waste out of the account. We then began bidding on brand name and split the shopping campaigns into core and generic, allowing us to attract more customers to the site. Following the success of this, we introduced broad search terms to increase reach once again.

 

With the account going from strength to strength seeing huge growth in terms of both revenue and sales, we honed in on more specific targeting. We analysed how customers were interacting with the site and created audiences based on this data. This information allowed us to be more aggressive with our targeting and even provided us with enough insight to change and tailor each landing page accordingly. Finally, we advised our client to go one step further and update every single product title within the account. This again, allowed us to adopt an even more refined strategy.

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