Covid-19 caused worry amongst many businesses, how they were going to cope and if their products would still be purchased.
Sass & Belle offer a wide range of homeware, accessories and giftware, therefore, Mabo had to make sure account structure was to the highest standard due to the level of competition within these product groups in order to gain maximum profitability from paid advertising.
We had to work closely with the client in order to understand their targets and goals. As Sass & Belle sell a wide range of products which get swapped seasonally, awareness needed to be developed in order to drive the account forward.
To be able to continue meeting targets, PPC Senior Account Manager Caroline keeps close contact with Sass & Belle in regards to any upcoming promotions or new products they may want to push. The strong relationship has allowed Sass & Belle to trust Caroline to implement her own ideas within the account, such as creating separate structures for their trade and retail websites.
The Thoughts Of Sass & Belle;
“Mabo did a thorough audit of the account and have tidied up the whole structure and fixed our reporting. Most impressively they have already managed to improve ROAS even though we started working together at the beginning of the pandemic when our sales dropped significantly. Thank you guys!”
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Within the first year of working alongside Mabo, Sass & Belle have achieved some pretty incredible results. The strong relationship between Account Manager Caroline and the client has allowed Sass & Belle’s Google Ads account to hit the ground running.
November 2019 vs November 2020