MABO DID A THOROUGH AUDIT OF THE ACCOUNT AND HAVE TIDIED UP THE WHOLE STRUCTURE AND FIXED OUR REPORTING.

GIFT AND HOMEWARE DESIGNER SASS & BELLE IMPROVE REVENUE BY 180% WITH MABO’S HELP

THE OBJECTIVE

Sass & Belle offer a wide range of homeware, accessories and giftware, therefore, Mabo had to make sure account structure was to the highest standard due to the level of competition within these product groups in order to gain maximum profitability from paid advertising.

WE HAD TO WORK CLOSELY WITH THE CLIENT IN ORDER TO UNDERSTAND THEIR TARGETS AND GOALS. AS SASS & BELL SELL A WIDE RANGE OF PRODUCTS WHICH GET SWAPPED SEASONALLY, AWARENESS NEEDED TO BE DEVELOPED IN ORDER TO DRIVE THE ACCOUNT FORWARD.

TO BE ABLE TO CONTINUE MEETING TARGETS, PPC SENIOR ACCOUNT MANAGER CAROLINE KEEPS CLOSE CONTACT WITH SASS & BELL IN REGARDS TO ANY UPCOMING PROMOTIONS OR NEW PRODUCTS THEY MAY WANT TO PUSH.

The strong relationship has allowed Sass & Belle to trust Caroline to implement her own ideas within the account, such as creating separate structures for their trade and retail websites.

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GOOD HONEST RESULTS

Within the first year of working alongside Mabo, Sass & Belle have achieved some pretty incredible results.

The strong relationship between Account Manager Caroline and the client has allowed Sass & Belle’s Google Ads account to hit the ground running.

November 2019 – November 2020

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ACOTIS JEWELLERY

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