To ensure we would get good visibility of all brands to improve the volume of sales, we started to pull these brands which were exceeding the R.O.A.S. target out of our Google Smart Shopping campaigns into shopping campaigns using a manual bidding strategy.
By doing this, we were able to improve the volume of sales for these particular products. In the meantime, we didn’t make any changes to the Smart Shopping Budget with more budget being pushed to the higher converting brands, therefore boosting the sales even further. We also did a Branded & Generic Split within the new Shopping Campaigns to help filter out irrelevant traffic and to save wasted spend and once the conversion numbers in these campaigns were high enough they were moved onto Google Smart Bidding using a target R.O.A.S strategy.
GOOD HONEST RESULTS
From being more analytical with our data and producing a more, well-rounded structure for the account, we were able to see great growth for Designer Jewellery retailer Shades of Time.
The results below are over a prolonged period of time and we continue to look for further success.
January – September 2020 vs January – September 2019
FREE GOOGLE ADS ACCOUNT REVIEW
GET A FREE
Find out exactly how much your R.O.I.
can be improved with a FREE Google Ads