High performance cycling clothing company Stolen Goat engaged with us initially for advice to drive awareness. Stolen Goat had experience with Google Ads but were at a stage where they needed to find a level of profitability which had proven hard to achieve previously.
Mabo developed a strategy to drive relevant but performing traffic from Google Ads through Shopping and Search targeting early funnel searches. Our objective was to it their target ROI but also build the volume of searches over time, keeping in mind their industry seasonality.
Stolen Goat’s thoughts
“…Mabo offer a fairly priced service that takes an awful lot of guesswork (and expenditure) out of the Google Ads process.”
Stolen Goat saw an impact within the first few weeks, and they were quickly closing the gap on their target ROI. The increase in volume of searches took slightly longer to achieve but despite the expected traffic drops with seasonality over the winter period, Stolen Goat maintained a fantastic level of sales.
First six months with Mabo vs previous period
Increase in Clicks
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