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MABO OFFER A FAIRLY PRICED SERVICE THAT TAKES AN AWFUL LOT OF GUESSWORK (AND EXPENDITURE) OUT OF THE GOOGLE ADS..

ONLINE CYCLING CLOTHING SPECIALISTS STOLEN GOAT CLOSED THE GAP TO THEIR R.O.I GOALS WITHIN THE FIRST FEW WEEKS WORKING ALONGSIDE MABO.

THE OBJECTIVE

High performance cycling clothing company Stolen Goat engaged with us initially for advice to drive awareness. Stolen Goat had experience with Google Ads but were at a stage where they needed to find a level of profitability which had proven hard to achieve previously.

MABO DEVELOPED A STRATEGY TO DRIVE RELEVANT BUT PERFORMING TRAFFIC FROM GOOGLE ADS THROUGH SHOPPING AND SEARCH TARGETING EARLY FUNNEL SEARCHES.

Our objective was to hit their target ROI but also build the volume of searches over time, keeping in mind their industry seasonality.

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GOOD HONEST RESULTS

Stolen Goat saw an impact within the first few weeks, and they were quickly closing the gap on their target ROI.

The increase in volume of searches took slightly longer to achieve but despite the expected traffic drops with seasonality over the winter period, Stolen Goat maintained a fantastic level of sales.

First six months with Mabo vs previous period

227%

REVENUE INCREASE

27%

CLICKS INCREASE

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