Objective
Supplying office furniture and supplies to industry and commerce since 1976, Stonehill had a level of success with Google Ads, but as their industry competition grew they hit hurdles trying to maintain profitability and continued growth.
Mabo were given an ambitious ROI target but once we had a restructure plan in place to maximise control, we were confident we could push the products to maximise profitability.
Stonehill’s thoughts
“…Things have massively improved and I am glad I made the switch to Mabo. Feel like they are very professional in appearance and now in their results. Thanks Guys!”
Results
Within a few days, we had found the true volume of available traffic and we quickly cut down spending on areas that weren’t performing. Once the ROI recovered and after the new campaigns had been running a couple of months Stonehill were meeting their ambitious ROI target and exceeding year on year sales.
Month prior to Mabo management vs same month one year later
Revenue Increase
Decrease in Cost
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