Objective
Due to selling perishable products, Mabo had to make sure Truffle Hunter were targeting the audience who were expected to run out of their items. Because of the impact COVID-19 had on the industry in 2020, adapting to shifts in e-commerce was essential in order to gain maximum profitability from the paid advertising.
Due to the above, we had to restructure search and shopping campaigns in order for different product types to be managed accordingly; based on their importance, seasonality and ROAS targets. As Truffle Hunter sell rare and niche products, awareness and revenue needed to be developed. Dynamic Search Ads were therefore introduced to fill in keyword gaps and gain exposure through high performing channels, which would further lead to stronger improvements across all website channels.
To be able to continue meeting targets, PPC Senior Account Manager Joe Foley keeps close contact with Truffle Hunter in regards to any upcoming promotions or new products they may want to push.
The Thoughts Of Truffle Hunter;
“I had the pleasure to be assigned Joe Foley as our Account Manager and the work & the communication has been top level. We have regular calls & the monthly report is amazing! It really allows you to easily see what is working well to identify trends to plan into future strategies.”
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Results
The significant improvements that were made to the account, and the way in which, Mabo fully optimised all campaign types allowed us to provide fantastic results.
It was important to help improve the direct eCommerce sales for Truffle Hunter, whilst also helping to improve the reach of their brand to support the core of their retailers.
June-August 2019 vs June-August 2020.