WE HAD TO RESTRUCTURE SEARCH AND SHOPPING CAMPAIGNS IN ORDER FOR DIFFERENT PRODUCT TYPES TO BE MANAGED ACCORDINGLY; BASED ON THEIR IMPORTANCE, SEASONALITY AND ROAS TARGETS.
As Truffle Hunter sell rare and niche products, awareness and revenue needed to be developed. Dynamic Search Ads were therefore introduced to fill in keyword gaps and gain exposure through high performing channels, which would further lead to stronger improvements across all website channels.
GOOD HONEST RESULTS
The significant improvements that were made to the account, and the way in which, Mabo fully optimised all campaign types allowed us to provide fantastic results.
It was important to help improve the direct eCommerce sales for Truffle Hunter, whilst also helping to improve the reach of their brand to support the core of their retailers.
June – July 2019 vs June – August 2020
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