Online Military equipment retailer UK Tactical achieved a 193.5% increase in conversions within their first year.

Objective

Military equipment specialists UK Tactical joined forces with Mabo with a general aim to grown their online retail store through Google Ads.

After Mabo looked through the account it became clear there was an over reliance on brand traffic. In light of this, UK Tactical wanted to see growth in non-branded traffic visiting and converting on the site. From this it was clear a strategy was needed within Google Ads to target and acquire new customers who were unaware of the UK Tactical brand.

 

UK Tactical thoughts

“Mabo take away all the worry about how our Google Ads campaigns are running by repeatedly providing the return we need on our budget…”

 

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