PPC MANAGEMENT

MULTI-INTERNATIONAL, AWARD-WINNING PPC MANAGEMENT. THAT MIGHT NOT MEAN MUCH TO YOU, BUT IT MEANS A HELL OF A LOT TO US.

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OUR EXPERIENCED TEAM CREATE A STRATEGY BASED ON YOUR GOALS, WHETHER THAT’S INCREASING SALES, ENQUIRIES OR BRAND AWARENESS.

The most crucial factor and an accurate measure of success for our clients is an ROI (Return on investment). For this reason, we only recommend the best channels that will generate the highest possible ROI for you and your business.

At Mabo, we are one of the very few agencies that hold all five specialist Google accreditations across all Google Ads channels. These qualifications mean that we’re in the best position to help you achieve your PPC advertising goals and business ambitions.

GOOGLE SHOPPING IS BY FAR THE EASIEST AND MOST COST-EFFECTIVE WAY TO GET YOUR ENTIRE PRODUCT RANGE ADVERTISED ON GOOGLE.

With this said, Google Shopping is an entirely different animal compared to traditional means of text advertising, and with this comes other optimising techniques.

Shopping listings are primarily driven by relevancy via the details from within your product feed, while the search query performed on Google (and bidding) also play a part.

TEXT ADVERTISING

Text ad advertising is the oldest form of traditional Google Ads advertising and requires a high calibre of research, analysis and creativity to achieve the best ROI possible. It allows you to display text ads similar to search ads on websites, increasing website click-throughs.

RESPONSIVE ADVERTISING

A combination of text and image advertising helps to improve the chance of website click-throughs further.

VIDEO ADVERTISING

Create and promote engaging videos to be shown on the Google Display Network.

MOBILE ADVERTISING

Mobile-only display ads help engage with more users in a mobile dominated age. 

OUR PPC OFFERING IS COMPREHENSIVE. WE’RE A TOP-TIER GOOGLE PREMIER PARTNER, A GOOGLE CSS PARTNER AND A MICROSOFT ELITE PARTNER.

Advertising via Google Ads or Bing Ads has never been easier to set up, making online visibility and results much more achievable. But, on the other hand, advertising using PPC has never been so competitive, challenging, uncertain, unpredictable and inconsistent – that’s where we come in.

PPC MANAGEMENT

Our PPC management is an internationally recognised, award-winning service. 

CSS

We’re one of just five UK-based digital agencies recognised as Google CSS Partners.

ENHANCED FEEDS

We employ technology with the primary function of improving shopping performance on Google and Bing.

CLICK FRAUD

Our software safeguards your advertising budget and prevents fraudulent and invalid website traffic.

A LOT OF TIME, EFFORT AND MONEY IS SPENT DRIVING TRAFFIC THROUGH TO YOUR WEBSITE. THEREFORE, WHEN OPTIMISING, WE ENSURE THAT THIS TRAFFIC IS AS HIGH QUALITY AND LIKELY TO ENGAGE AS POSSIBLE.

THERE IS AN ENDLESS LIST OF REASONS WHY USERS DON’T CONVERT. THEY COULD BECOME DISTRACTED OR SIMPLY NOT HAVE ENOUGH TIME TO CHECKOUT.

Whatever the reason they didn’t convert, with Google remarketing, you have the opportunity to put your branding, adverts, products and your USPs back in front of users who have visited your site previously.

BANNER REMARKETING

Your banner design must be eye-catching and relevant to re-engage with the user. Our in-house design team specialises in designing attractive, high-performing and on-brand remarketing banners specifically for your business.

REMARKETING LISTS AND SEARCH AUDIENCES

With remarketing lists for search ads, we’re able to customise specific search ad campaigns for demographics who’ve visited your website in the past. With our help, you can tailor bids and adverts, directing them to these users as they search on Google and partner sites.

DYNAMIC REMARKETING ADS

Dynamic remarketing takes this process a step further, retargeting users who’ve visited your site with adverts that contain the specific products or services they viewed. Again, we can help you remarket and bring these users back to the website by using tailored messages and imagery, thus building leads and increasing sales.

INCREASE YOUR BRAND EXPOSURE THROUGH THE POWER OF VIDEO CONTENT AND MABO’S YOUTUBE MANAGEMENT SERVICE.

Using TrueView, you can advertise your video to potential customers. The massive potential of this? You only need to pay when people view your video.

MABO ARE GOOGLE PREMIER PARTNERS.

We’ve been Premier Partners since Premier Partners began. It took years to achieve, but Mabo sits in Google’s top tier of Google Premier Partners, and we’re incredibly proud to be there. We continually demonstrate advertising skills and expertise, growing not just our client’s accounts but our agency too.

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THE OLDEST FORM OF TRADITIONAL GOOGLE ADS ADVERTISING

The oldest form of traditional Google Ads advertising. Text Ad advertising is something that is a form of PPC Management that requires a high caliber of research, analysis and creativity to help you get the best R.O.I. possible from your advertising.