Google shopping or product listing ads became a paid for channel managed through a Google Ads account in 2012. From that point it became an integral part for any eCommerce retailers pay per click advertising.
Google shopping is by far the easiest and most cost-effective way to get your whole product range advertised on Google. However, Google shopping is a different beast vs traditional text ad campaigns and with them comes different optimising techniques. Shopping listings are driven largely by relevancy from the detail within your product feed and the search query performed on Google (of course, bidding plays a part too!). It takes commitment to get the best from managing shopping campaigns and a sound knowledge is crucial in driving real performance.
As an agency, we have vast experience in managing highly profitable google shopping campaigns for our clients. Our attention to detail and analytical skills ensure that our clients are always driving forward. That is why Google has deemed Mabo a Google Shopping specialist agency.
The analysis is key for Google Shopping Management
Data analysis is absolutely key when managing Google shopping advertising through pay per click. We explore every single opportunity when making changes and managing shopping advertising. What products are purchased, when, which search term, which device, the geographical location etc. This is what makes Mabo a completely different proposition to other PPC management agencies managing shopping listings. We are very granular and our attention to detail is extreme, we believe this is what’s necessary for being the best.
Google Shopping is built for driving R.O.I.
…not for brand building. This is where a lot of advertisers can often get their Google Shopping strategy wrong. When looking at what KPI’s (key performance indicators) have been hit, shopping gives very different results, not just from a return basis but site engagement statistics too. Engagement metrics such as average visit duration, bounce rate and pages per session are key metrics when determining success for any advertising campaign. When comparing shopping campaigns to standard search, shopping will always appear very poor. This is due to the user using google to shop rather than shopping on your website. A lot can be said for engaging people after they hit your site, it’s a crucial step in the path to purchase.
Sounds good doesn’t it?
To start the ball rolling with us all you need to do is fill out the below contact form which will go straight through to our paid search consultancy team who will be able to explain in more detail how our Google Shopping Management service could be the right solution for you.
Concerned your campaigns are under-performing? Want to maximise conversions, remove waste and improve your return on investment? We can show you how we get the most from your Google Ads advertising.
Performed by a qualified Google Specialist • Detailed insight & analysis • Actionable takeaways
Get your PPC advertising done proper.
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