Google Remarketing gives you the opportunity to re-engage users who have already expressed an interest in your product or service.
A lot of time, effort and money is spent in driving traffic through to your website, when optimising you try to make this traffic as high quality and engaging as possible. There is an endless list of reasons why users don’t convert, they could become distracted or simply not have enough time to checkout. Don’t waste this engagement! Whatever the reason they didn’t convert, with Google remarketing you have the opportunity to put your branding, your ad, your product and your USP’s back in front of users who have visited your site previously.
“Remarketing campaigns and the way they’re monitored and optimised offer an insight into how all paid search campaigns will be managed in Google’s audience centric future”
Whilst many agencies ‘do’ remarketing, they will often stop after setting up an all users audience list… maybe even adding past purchasers. Proper management is done through creating engaging audiences using Google analytics data, broken down by any which way possible to produce strong converting audience lists. For example, you can create audiences for users who have spent a certain amount of time on your website with longer periods being more positive, or even the amount of times a users has been to site. You can create audiences for users who are male/female, the age group they’re in, audiences based on their geographical location, how they came to your site, the time and day the visited, the device they used, the network provider they’re with… the possibilities are endless. You can also combine any of these audiences;
e.g. If you wanted to re-target users of a male demographic aged between 35-44 from London who used a mobile phone that spent 3 minutes+ viewing 15 or more pages only on Tuesdays, you can.
Alright, that’s over the top but the power and control you have, if managed correctly, is incredible.
Remarketing comes in various formats which are listed below:
Yes. Those banners that follow you around. First thing to think about with remarketing banners is design. Your banner design has to be eye catching and relevant to re-engage with your customer. Here at Mabo Media we have an in house design team that specialise in designing eye catching, relevant and high performing remarketing banners.
Dynamic Remarketing Ads
Imagine a customer walked into your shop, picked up a product, looked at it for a while but became distracted and walked out. I bet you would love to get that product in front of your customer again (when they are less distracted). Well, dynamic remarketing allows you to do exactly that. If a customer visits your website and pays particular attention to certain products, you have the opportunity to re-target that user with the exact product/products they viewed. Our data analysts build audiences that show good intent and high engagement.
RLSA (Remarketing Lists for Search Ads)
RLSA works in a similar way to the above but with one key difference, the ads are displayed on Google domains and not the display network. RLSA gives you yet another opportunity to re-engage with your customers, but not as obvious as external remarketing. As with most methods of PPC management, data is key.
One thing that is vital when looking to advertise through remarketing channels is understanding your customer and audience. Creating relevant audiences and re-engaging with them through the correct channels produces high performing campaigns.
Sounds good doesn’t it? To start the ball rolling with us all you need to do is fill out the below contact form which will go straight through to our paid search consultancy team who will be able to explain in more detail how Mabo Media can help with your PPC advertising.
Concerned your campaigns are under-performing? Want to maximise conversions, remove waste and improve your return on investment? We can show you how we get the most from Google Adwords.
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