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SOCIAL MEDIA MARKETING MANAGEMENT

PAID SOCIAL CAMPAIGNS BUILT TO DRIVE REVENUE

We help ambitious brands turn social platforms into predictable growth channels using structured testing, platform-native creative, and performance-led optimisation across Meta and Pinterest.

Our clients see an average 63% revenue growth and 56% higher ROAS within their first year of working with us.

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STRATEGIC PAID SOCIAL TO DRIVE PERFORMANCE AT SCALE

Paid social success isn’t about chasing trends or endlessly refreshing creative. It comes from understanding how platforms actually convert and building campaigns around data, testing, and commercial outcomes.

We manage paid social as a performance channel first, combining audience insight, creative direction, and structured optimisation to drive sustainable growth across ecommerce and lead generation brands.

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PAID SOCIAL RESULTS THAT TRANSLATE INTO GROWTH

We focus on outcomes that matter; revenue, efficiency, and scalable performance.

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MULTI-PLATFORM PAID SOCIAL SPECIALISTS

We don’t force brands into every channel. We focus on the platforms that make commercial sense for your audience and product.

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We manage everything from account structure and audience strategy to creative testing, optimisation, and scaling ensuring spend is focused on what converts.

PINTEREST

We use Pinterest to capture high-intent users earlier, supporting revenue growth, catalogue performance, and brand demand where traditional social often plateaus.

CATALOGUE ADS

We apply design, messaging, and brand elements on top of your live product feed, to enhance the performance of catalogue ads with the impact of high-quality creative.

LET'S CHAT ABOUT YOUR SOCIAL GROWTH

Whether you’re looking to scale revenue, improve efficiency, or bring structure to your paid social efforts, we’ll assess where you are today and outline a clear path forward.

WHY CHOOSE A META BUSINESS PARTNER

Work with a badged Meta Business Partner like Mabo to unlock exceptional results with our data-driven Meta Ads management.

As a recognised Meta Business Partner, we specialise in driving business growth. With our deep expertise in campaign management and media strategy, we help you optimise your Meta presence and realise your full potential.

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HOW WE APPROACH SOCIAL MEDIA GROWTH

Our paid social management is built on data, discipline, and adaptability, without locking clients into rigid frameworks. Our approach is built around four principles:

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STRATEGY WITH COMMERCIAL OUTCOMES

Campaigns are aligned to revenue, ROAS, CPA, and efficiency, not vanity metrics like impressions or engagement alone.

Bespoke PPC strategies

STRUCTURED OPTIMISATION AND TESTING

Creative, audiences, formats, and offers are tested in a controlled way to identify what drives incremental growth.

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PLATFORM NATIVE EXECUTION

We build campaigns that align with how users behave on each platform - from Meta prospecting and retargeting to Pinterest discovery-led conversion paths.

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ADAPTIVE STRATEGY

Support flexes as products, budgets, seasonality, and markets change from hands-on scaling to strategic optimisation.

SOCIAL MEDIA ADVERTISING FAQS

Got questions about social media advertising?

We've got answers! Here are some common queries about social media management:

What is paid social management?

Paid social management involves planning, launching, and optimising advertising campaigns across social platforms like Meta and Pinterest to drive measurable business outcomes such as revenue growth, enquiries, or customer acquisition.

How do you measure success in paid social campaigns?

Success is measured against commercial outcomes such as revenue, ROAS, efficiency, and scalable growth, not just engagement or clicks.

How long does it take to see results from paid social advertising?

When it comes to social advertising, optimal performance is usually achieved after 3-6 months of testing and optimisation. This timeline allows for:

- Audience testing and refinement
- Creative optimisation
- Budget allocation adjustments
- Learning period completion for ad platforms
- Performance data collection and analysis

How do you improve paid social performance?

We improve performance through strategic audience targeting, structured creative testing, campaign optimisation, and ongoing refinement aligned to business goals.

Can paid social work alongside PPC and SEO?

Yes. Paid social often supports wider marketing strategies by generating demand and supporting conversion-focused channels like PPC and SEO.

Do I need lots of creative assets for paid social?

Not necessarily. We focus on structured creative testing to identify which messages and formats drive results - allowing us to scale what works rather than constantly producing new assets.

How do I know if my paid social campaigns are actually profitable?

Profitability comes from understanding more than just ROAS - including margins, customer lifetime value, and incremental growth. We align paid social performance with these commercial realities.

What’s the difference between scaling and improving efficiency?

Scaling increases spend to grow results, while efficiency improvements focus on getting better performance from existing budgets. Strong paid social management balances both.

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BOOK A PAID SOCIAL STRATEGY CHAT

82%

average revenue increase

350+

happy clients across the UK

£40M

annual managed spend