Google has upgraded call-only ads to give advertisers the opportunity to add up to two 30-character headlines and more text in the description, increasing the capacity from 80 characters to 90.
In a recent statement, the search engine explain that “people often prefer to talk to a business before buying a product or service. Call-only ads allow people to call you from mobile search results to quickly get the answers they need. To make sure your customers are fully aware of who they’re calling, take advantage of these added lines of ad text to describe your business in more detail.”
In addition to the improved headlines and description, Google has moved placement of the business name to the beginning of the ad description. This not only makes it easier to fit both the business name and CTA in the ad, but provides advertisers with more space in the headline area.